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Tim Williams Illustration

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  • Home
  • Book Illustration
  • Sports Illustration
  • Business Illustration
  • Editorial Illustration
  • Humorous and Caricature Illustration
  • Personal Paintings & Illustration
  • Back to the Drawing Board Blog
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  • Contact

Putting It All Together

March 29, 2016

When you have worked as long as I have as a freelance illustrator you are faced with constant challenges.

The most important challenge is the most obvious one: How to attract and keep new clients. Finding and fitting the pieces to this puzzle vary for each individual artist. I know some who have had great success with an agent. I know of others who bought ads in national directories and had tons of work come in from that.

What has worked best for me has been a combination of a couple of methods. The most successful tactic I have used has been precise, individualized marketing. When I have selected a very specific client and focused my marketing efforts towards them I have more times than not landed them as a client. Usually this entails sending specific illustrations from my vast reserve of work that specifically looks like something they would use. Sometimes I even create an illustration that the potential client won't have any problem imagining being used for their purposes. This separates me from the crowd of creatives trying to get this client's attention.

Direct mail promotional pieces have worked well for me also. There are so many great digital promotional printers now. I can very easily design and illustrate a specific, targeted piece for one or just a few potential clients and get a short run of that same piece.

Just because this way of solving the puzzle has worked for me doesn't mean I'm not looking for new ways in the future though. My presence on the various social media platforms has brought me new work and clients also. This is a relatively new way of making that puzzle all fit together that excites me going forward.

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The random thoughts and activity of a working illustrator. I love what I do and I believe it shows through my work and relationships I have built with my clients.


Tweets

  • Tim Williams
    They're both more than a little risqué. 🤣 https://t.co/b8pVEpaJUp
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    RT @Ltd_To_Two: Despite what some think, the rules for a good life are really quite simple. Always be happy, be lovable at all time… https://t.co/hzcliiK3II
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    RT @LoraStocker: My new #Holden100 #design series, developed in partnership with @thedameupstairs, highlights some of the most memor… https://t.co/WhbLlkGjUG
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    My first job out of art school was designing billboards for Ted Turner's old billboard company, Turner Advertising.… https://t.co/gmR3P98t5x
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    Powerful. Too many men are complete assholes when it comes to something that should be simple and elemental: Having… https://t.co/cCLzU2gotv
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    RT @WhooliganG: @timwilliamsart He finally made a monkey out of you.
    about 5 hours ago
  • Tim Williams
    "Damn you Charles Darwin!" (shakes fist at imaginary ghost of dead evolutionist)... https://t.co/10BLW77raE
    about 5 hours ago
  • Tim Williams
    Not really...only because it didn't look blatant or obvious. https://t.co/epGP9aGg9c
    about 5 hours ago
  • Tim Williams
    Yes...and your eyebrows go into Mad Scientist mode. God has a pretty pointed sense of humor. 😏 https://t.co/nDI7Y6IR07
    about 5 hours ago
  • Tim Williams
    Next pitcher that hits Freddie on the hand, wrist or arm...I'm taking out a hit contract. Stop that ish right now. #Braves
    about 5 hours ago